Solace Women’s Aid
Make it stop
2 Golds // 1 Bronze // Grand Prix Top 3 // DMA Awards 2021
Another one we’re super proud of. Directed over Zoom during COVID.
Many women and children (inc. one of our family members) leave abusive relationships and suffer from PTSD. Horrific memories loop in their heads. Solace Women’s Aid desperately needed funds to help more survivors over Christmas. We came up with the idea to lure viewers into an idyllic festive scenario before looping it. Then looping it again and again. Pushing it as far as we could to make viewers feel uncomfortable. Only they could make it stop at any time, unlike the victims.
#MakeItStop was SOLACE Women’s Aid’s biggest ever fundraiser.
“Simple and powerful - an idea!”
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Watch the case study
We supported the film with press, OOH, Tube cards and social by deliberately planting a festive song in the reader’s head before the rug pull.
