2 x 2025 DMA Golds, 1 x Silver, 1 x Bronze // 3 x Cannes Lions 2025 Shortlist // 2 x Drum Awards 2025 Shortlist

The most personally invested we’ve been in any piece of work.

We grew up on free school meals. Some of family members still do. There’s stigma attached to it. Businesses overlook people like us, but luckily the EY Foundation is on a mission to right that wrong. Government stats show people like us perform 17% better in the workplace - we graft harder, show more resilience, more creativity. Why? Because ‘We’ve never had anything handed to us on a plate’

This is a raw celebration of a ‘Hard Working Class’.

Directed by the excellent Nicholas Jack Davies.

Case Study Film for Cannes

90 sec version