Transport for London
Diversity Competition
We’re very fond of this one.
The brief was to challenge ageism in advertising using a real brand from your agency roster. We chose Replens and pulled back the bedsheets to capture moments of intimacy, affection and joy that vaginal moisturiser gives to couples in later-life relationships. ’I’m comfortable with this’ deliberately provokes an internal response from commuters, ‘are you comfortable with this?’
‘I’m comfortable with this’ stands up to the misconception of older people not being sexually active, whilst tackling advertising and societal taboos of age gap relationships in the public domain’
Too important to keep underground, a cover wrap for Timeout magazine would help spread the idea of acceptance via London’s streets and into homes and workplaces.
