1T.org
Climate Week NYC
Climate Week is the biggest, loudest, most intense climate period of the year where many different conservation groups are campaigning. Within that noise, 1T.org needed to make sure the case for trees was made clearly, and their climate potential was not forgotten.
We chose a muted approach and a simple, powerful campaign line to cut through the overcrowded chatter
We think B&W command attention and would stand out in Climate Week NYC’s Insta feed
We turned normally academic subject matter into bitesize reminders that our most powerful climate solution is as old as the planet itself.
Did it work?
‘More than a tree’ were the top performing posts in a high-profile space. Over 30,000 people were reached from an account with just 3K followers with over 2% engagement rate