Porsche
Soul, electrified
Porsche had given electricity a new way to express itself, the Taycan. Our brief was to be unapologetic and slap it everywhere. We stayed true to the existing ‘Soul, electrified’ platform to create an integrated campaign across social, digital, press, OOH and some of London’s biggest landmarks.
Watch the 60 sec VOD
We directed a shoot at London’s Battersea Power Station using the only Taycan in the UK at the time
We topped the trends on launch day
We did loads of social and digital stuff to promote the launch including this Google Search Ad
